"We don't have any rules, everybody's trying to figure it out. That's why the Internet is like the wild west..." as Jay-Z remarks, alluding to the new digital age of music and distribution. "We need to write the new rules" states Jay-Z in the Samsung teaser commercial.
This is just another example of how large companies leverage music as a marketing tool to reach the younger generations. Although in Jay-Z's case, I'm sure Samsung made it worth his while.
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